The 11th Transmedia Institute International Symposium
Content IP in Hyperconnected Era

Day 1: Dec.19, 2022, SKKU Suseon Hall 61907
Day 2: Dec.20, 2022, SKKU Suseon Hall 61415

Day 1 | Session 1 | 09:30~12:00
Virtual Reality in Hyperconnected Era
Session Chair: Daniel H. BYUN

Daniel H. BYUN Chair, Transmedia Institute
Keynote speech: Virtualization in the Hyperconnected Era

Lee Jaewon CEO, Mirofilm
Metaverse(Virtual Reality), the problem of two realities - The Evolution of Storytelling’s Forms

Zhao Yang Professor, Art Department of Dalian Medical University
Current Status of Metaverse Development in the major of Journalism and Communication in China

René Schulte Director, Global Innovation at Valorem Reply
The Future of Computing with Spatial Computing and Metaverse Technologies

12:00~13:00 | Lunch

Session 2 | 13:00~15:00
The Future of Cinema and Video Content IP
Session Chair: Oh, Sehyun

Choi, Dooyoung Associate professor, Dept. of Film Art, Sejong University
Understanding and misunderstanding of ‘plagiarism’ and ‘copyright infringement’ from the viewpoint of film makers

Antoine Coppola Associate researcher, CNRS-EHESS (Paris)
Deconstructing IP through Cinema Art

Yanbin Sun Professor, Beijing Film Academy
Big Film Economy: Three Dimensions of Film Intellectual Property

15:00~15:20 | Break

Session 3 | 15:20~17:20
Transmedia in Hyperconnected Era
Session Chair: Hochang Kwon

Sin Soyeon Team leader, new biz team of Kakao Entertainment
Content IP in the Hyperconnected Era: The Changing Patterns of New Content Consumption and Communication

Phillip Lee CEO, Mippy Labs
Use Cases of NFT’s Ownership and Intellectual Property Rights

HyunHUR Co-founder · Artist, SMATH World
How to assign value to NFT

Day 2 | Session 1 | 09:00~13:00

Dahoe Park Adjunct Professor, Osan University Dept. of Applied Music
A Study on Artificial Intelligence Music and Copyright Issues

GAN HUI Lecturer, Wuhan Qingchuan University
A study of Feminine Desire in Chinese Cinema during the First Years of the Reform and Opening-up - on <Summer Palace> by a Chinese Sixth Generation filmmaker

Mok Wing Sum Marketing Executive, Atomy Asia Pacific Limited
A Study on the Narrative Closure and Continuing Serial form - Focused on Korean Youth Web Series

XIE HUI Intern, Guangdong Zhongjiao City Investment development Co. LTD
Erich Fromm’s "Mechanism of escape" Study - Focusing on the character analysis of the movie ‘Microhabitat’

Zhang, Xianjing Researcher, Beijing Mulan Culture
Lacan’s Pure Desire Appeared in the Video - Focusing on the character ‘Daji’ in <Fengshenbang>

HAN JINGZHI Ph.D. student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
Character of the movie ‘Joker’ from the perspective of psychoanalysis - Focusing on Lacan’s theory

LI LINGJIE Ph.D. student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
Analysis of Female Characters in the film <Green Snake>

Sheng HaoZhuang MA Student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
Analysis of Character Changes in Disney’s Animation "Cruella" - Centered on Soren Aabye Kierkegaard’s either/or

Hou Xinyu MA Student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
Beauty camera through Lacan’s mirror stage

Jiarui Dong MA Student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
The Fascination and Fear of Heterogeneity: A Study on the Modernity of Monsters’ Narrative

13:00~14:00 | Lunch

Session 2 | 14:00~18:00

Jiyeon Kim, Hyeri Lee, and Hochang Kwon
Korea National University of Arts, Seoul, Republic of Korea
Considerations for Designing Audience Sensory Experience in a VR Immersive Theater - Focused on Scarecrow

QIAO YINA Ground Staff, JC media
An Analysis of the Occurrence Mechanism of Virtual Idol Worship - With the focus on the animation "Doraemon" characters

Doungkyu Rhee Researcher, Transmedia Institute
Effects of sound on narratives in interactive video content - focusing on noise and silence

Ann Chang student, California State University, Los Angeles
The Paper of Applying the Potter Box Model to Moral Justice in Media Case: Focusing on Jung Joonyoung’s Case

Sol, Gahye MA Student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
Mimesis Practice Case Focusing on YouTube

MAYUXIN MA Student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
New Media Art Video Installation

ZHANGYING MA Student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
Classification and Comparison of F2P Game Tutorials According to Teaching Strategies - Focusing on Genshin Impact

Zhen, Yanli MA Student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
Analysis of the difference between the components of the movie screen and the phenotypes in Korean and Chinese movies

Hyeyoung Yoon MA Student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
A Study on the Action Movie Style of Korea

Jin, Qingmei MA Student, Department of Film, Television, and Multimedia at Sungkyunkwan University Graduate School
Trend that choice became a mechanism of TV show seen through the changes in dating reality show - Focused on comparative analysis of <We got married> and <Exchange Season 2>

Choi, Hye seong Ph.D student, Interdisciplinary Program in Studies of Arts at Sungkyunkwan University
Convergence of literature and images and expansion of senses-The exhibition of Hesse’s paintings analyzed by Marshall McLuhan’s theory of "human expansion".

Hosted by: Transmedia Institute, Sungkyunkwan University
Organized by: Sungkyunkwan University College of Arts; BK21 Preliminary Project Group; Korea Creative Content Agency